Top 5 reasons you need to hire a market researcher

An independent market research consultant is a critical asset to any business during turbulent times. People tend to be skeptical about working in marketing research because in their perception it’s just not inspirational enough. I must admit that it is hard to turn around this prejudice of marketing researchers as a bunch of boring data cruncher s – I literally see people’s noses curl up (even in my family) when they ask me ‘what kind of work do you do’ and I say I work in market research, but I hope the below might change your perspective a bit.Based on my experience, these are my 5 arguments about what makes marketing research such an interesting industry to work in:

– Primary Research

Primary research is direct research that you conduct yourself or hire someone else to do it for you. It involves reaching out to your target market, asking them questions, collecting data, and analyzing the information gathered. Based on the data, strategies are devised, decisions are made, and policies are created.

– Secondary Research

Secondary research is using somebody else’s primary research for your business purposes. Research that is already conducted, organized, and published is often used by small businesses to gauge market trends, current economies, and to devise plans.

However, there are private companies that publish their reports publicly. Additionally, you can also go online and conduct Google searches looking for specific phrases relevant to your research purpose to find valuable data.

1:    Challenging internal assumptions.

A good consultant won’t accept the status quo on a project but will instead rigorously challenge and investigate underlying assumptions. Fountain says that no company can begin a go-to-market strategy or media campaign “until it has first assessed the foundations of its business, which means answering basic questions like: Who are we and who do we serve? Why are we tackling the problem we’re trying to solve via this project.

2:Putting the client’s needs first

For the consultant, customer/client centro city is massively important. While the consultant is not part of the client’s organization, they should treat themselves as if they were, and have a genuine interest in solving the client’s challenges.

3:Producing Creative and Interactive Resources 

 Content marketing is not bounded to text. It is only one format of content marketing which is easy to create. Other content marketing strategies involve – Videos and tutorials, podcasts and live streams and infographics and animations. Whitepapers and research papers relevant to the industry are also a part of the content marketing strategy. Professional marketers are engrossed with skills on tools for producing visual and text content which are perfect for marketing.

4:Develop strong consulting skills

A large part of market research is inspiring clients based on the results of your research. Giving presentations and bringing the voice of the customer into the board room sharpens your personal consulting skills. You become a much more confident speaker and debater, a person able to inspire an audience with engaging speeches.

5:A Credible Source to Support Claims.

Another reason to engage a market research firm is that your findings are viewed as more credible and trustworthy to your target audience. Claiming that your research conveniently proves your point might come across as self-serving or biased. But stating that “this research was conducted by XYZ, a market research company” bolsters the findings.